Daniel Dullum

There's no 'mystery' to mystery shopping

The concept is certainly appealing ? free meals, free travel and vacations, free movies, all for having the ability to pay attention to detail and carry out a covert shopping mission. Mystery shopping is by no means as glamorous as it sounds, but it pr... Read >

Say 'Cheese' – Offering a smile can enhance your business's bottom line

If ever there was a question of how serious the retail business sector is about the concept of service-with-a-smile, Lamar Heystek has answered it. Heystek, a writer for The California Aggie (student newspaper of the University of California Davis) al... Read >

Auto repair shops increase focus on female consumer market

By Daniel Dullum More and more, auto repair garages are seeing the advantages of marketing to the female consumer. Cruise the Internet, and a site for a garage like Auto Repair & Fuel Systems in West Fargo, N.D., will pop up, exclaiming, "Women lov... Read >

Auto repair survey prompts free speech

"Other" – it appears on most public opinion surveys as the final choice of a category. It's usually found at the bottom, serving as an often-ignored, informational catchall. In the realm of surveys, "other" is the respondent's chance to exercise a degr... Read >